Case Study. 4,5,6,&7. NOTES

4) The X factor usually uses songs produced from Sony's back catalogue but after researching One Directions songs from the show I also found that they sometimes use Universals back catalogue too. They then distribute them with their "new" talent and with audience feedback (votes) figure out what is still popular or becoming popular again for them to resell/restyle.

5) The X factor's visualisation is image over song. They focus on the package. The look, the sob story etc. They use songs they already know people know and focus on the commerical success. The X factor is also its own Soundscape as its a whole other way to resell music and make more money while finding new talent.

6) Syco focuses on three areas. Syco Film, TV, Music. It's based in London and LA. Syco Film is fairly new and their first project is going to be One Directions film "This Is Us". All Music acts signed to Syco are either winners/contestants from either X factor or Britain's Got Talent and those who make it in America have joint record deals with Columbia, who are also part of Sony.
Examples: 1D, Little Mix, Susan Boyle, Leona Lewis and Olly Murs.
As for TV, Syco are mostly talent based shows such as Britain's Got Talent and X Factor, but have branched out into shows such as Piers Morgans Life Stories and Red Or Black. Both of these shows can be tools in marketing Syco's clients. All of these shows are broadcasted on ITV/2.

7) For X factor 2012, previous winners and contestants filmed adverts of themselves reliving their X Factor experience. The main focus point of the X Factor this year is the amount of scandals and press it got from them. Louis Walsh being told to take it to deadlock and "accidentally" being caught being told. Nicole's microphone being turned off during the live shows performances. Gary and Rylans constant banter. This was due to the show have the lowest ratings since 2005 and the scandals helped boost ratings for a short while but still remained low as some people refused to watch after realising the massive controversy/fake the show is. Previous winners/ contestants helped promote the show such as One Direction over twitter whom backed James Arthur from the beginning who ironically won.